This September, I worked on five shows during my first NYFW as a production assistant (PA). It was a bit of a whirlwind, but honestly, I loved every moment of it! Here's how I did it.
Create A Plan
The best thing I did was to give myself plenty of time to hear back from production leads and to plan for fashion week in general. I gave myself three months to research and conduct outreach. You can find most PR emails on designer websites and social platforms. I also utilized sites like Business of Fashion, and platforms like TikTok and Instagram to find opportunities.
If you wait too long, you risk not being hired because production teams are likely getting bombarded by emails voicing the same request as you. Reach out to the brands you’d like to work with early and don’t be afraid to follow-up multiple times. Consider paid and volunteer opportunities. Brands typically have set pay rates, but research PA pay ranges just in case (and for your personal knowledge).
Tap Your Network
I credit working during fashion week to the fantastic people I’ve met. My friend previously worked for a production company, and she shared my name with the production team. I am so grateful to her. She, myself, and a few other of my fashion girlies were fortunate enough to work on some shows together.
I network with the goal of creating genuine connections and friendships. I don't look at networking as a 'what can you do for me' situation. I aim to connect others with one another, too. I emphasize this because I think, ideally, networking means looking out for everyone. Even if I’m physically the only one in the room, just know my community is also there with me.
As a consultant, I also tapped into my client and peer network. Because I built rapport with the founder and members of a boutique consulting agency, I assisted in putting on an upcoming ‘phygital’ fashion brand’s first fashion show!
I also utilize my memberships, including Black Girls in Media and Vogue Club. I also completed the Glam Observer Summer Fashion Camp, which included a masterclass on runway shows! I put out feelers on all platforms, letting everyone know of my interest in working during Fashion Week.
My girls Tandy, Nyesha, & Ashley💗
My Vogue-Club fashion girlies.
Use The Fashion Calendar
The Fashion Calendar is produced by the Council of Fashion Designers of America (CFDA). The Calendar covers all important dates and events and is highly regarded in the fashion industry. It's the ultimate Fashion Week resource (flowers to creator and powerhouse Ruth Finley). I strongly recommend you refer to it often and use it to identify designer studios you want to contact.
Don’t solely focus on large brands. A consistent range includes brands of all sizes.
Social Media Strategy
During my research, I came across accounts that offer tips and insight into how to secure work during NYFW. Brands like Fashion Bomb Daily post to their social platforms when they’re looking for interns or volunteers during fashion week. Accounts like a.x.cameron, share gems and advice on how to get into the fashion industry.
Be Open to Volunteering
Listen, I always prefer to be paid and for others to be compensated for their work. However, interns and production assistants often volunteer their time. I recommend you prioritize landing paid gigs. As Fashion Week gets closer if you’re not hearing back from brands, consider volunteer options. Because you’ve been exploring all options for the last couple of months, you’ll have an idea of which brands you’d be open to volunteering for. This allows you to gain experience and build your resume.
Do Your Research
To avoid embarrassment, I recommend conducting research on designers and their production team. Start by solidifying your Fashion Week schedule and then gather information on the designers you'll be working with, including the creative director and production lead, if possible. By doing so, you'll be better prepared to confidently engage with the team and execute a great show.
Prepare Fits Accordingly
Dress comfortably, especially when it comes to shoes. Yes, the attire is all black, but I mean who doesn’t look good in black?! Bring a small black fanny pack and fill it with essentials (snacks, meds, phone charger). Don’t worry much about your hair and makeup and hair, you’re likely to sweat it out anyway. Bring a jacket. Temperature control varies from venue to venue. Keep your nails short—aside from them potentially breaking, long nails make completing mid-show model shoe changes a bit… challenging. Keep them manageable. My little French manicure was done by the end of the week!
Bonus tip: When you’re on-site, stay off your phone. Listen to your production leader. Complete tasks in the order they’re received (I promise this is important). Don’t take someone's outward expression of stress personally. Make connections, remain open-minded, and remember to HAVE FUN!
See you next season!